The Social Media Professional Certificate is designed for individuals with little experience with social media, or those who are looking to gain in-depth knowledge so they can control social media to build and extend brand awareness, better service current customers, and leverage social media for new customers. After completing this program, individuals will be prepared for roles such as Social Media Specialist, Digital Media Project Manager or Online Community Manager.
The Social Media Professional Certificate is a standalone program or can be taken as a prerequisite for those students seeking to obtain the Social Media Strategist Certificate. The Social Media Professional Certificate is comprised of two courses designed to help students understand Social Media and utilize its full potential. The Social Media Professional Certificate courses are:
The Social Media Professional Certificate courses are:
- Understanding Social Media
- Planning & Implementing Digital Media Campaigns
Topics covered in these courses include:
- What is Social Media and Why it Matters
- Guiding Principles for Social Media Marketing
- Understanding Social Objects, Paid Media, Earned Media, Own Media and Content Curation
- Search Engine Optimization
- Social Media Optimization
- Traditional Search, Real-Time Search, and Social Search
- Social Media Legal and Ethics
- Identifying Your Target Audience
- Understanding Technographics and Social Media Maturity
- Identifying and Building Your Tribe
- Content Creation and Calendaring
- Engaging with the Community
- Leading and Supporting the Community
- Creating Brand Evangelists
- Social Media Campaign Monitoring
- Monitoring for Campaign Effectiveness
- Monitoring to Manage Reputation
- Social Media Time and Project Management